RHB Bank / Malaysia / 2026Film · Social
Dignity.
RHB’s festive film follows women rebuilding dignity through tailoring.
- Brand
- RHB Bank
- Market
- Malaysia
- Region
- Global
- Year
- 2026
The challenge
Material prosperity can overshadow self-worth and women’s independence.
The idea
Use a lotus and a true tailoring story to portray dignity blooming through opportunity.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- RHB Bank
