Heineken / Seoul, South Korea / 2025Experiential · OOH · Film
Rooftop Revival.
Unused Seoul rooftops become social spaces for urban connection.
- Brand
- Heineken
- Market
- Seoul, South Korea
- Region
- Global
- Year
- 2025
The challenge
Dense urban living can still leave residents socially isolated.
The idea
Reveal revived rooftops through satellite imagery marked with Heineken's red star, then host gatherings around reimagined Korean wooden platforms. Aerial photographs extend the rooftop transformations onto digital outdoor screens across Seoul.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Heineken
- Creative Director, LePub
- Andrade Bruno
- Director
- Cimona
- Aerial photography
- Tom Hegen
- Integrated production
- Core.A
- Video post-production
- Work Post / Prodigious Singapore
- Sound
- Neon Sound
- PR strategy and global coordination
- The Romans
