Jeep / Saudi Arabia / 2025Digital & Tech · Social
Rescue Squad.
Thirteen Saudi streamers ran nightly game streams where stuck players could type a chat command to summon a Jeep convoy; an in-game showroom let players explore Jeeps, and digital flyers invited them to book real test drives.
- Brand
- Jeep
- Agency
- Publicis Middle East
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
Results
- 13 streamers over two weeks
- Played to thousands of live viewers
Case study source: Publicis Middle East Source ↗
