Pizza Hut / UAE / 2024Social · Digital & Tech
Pay With Your Trend.
Pizza Hut let people pay for a My Box meal by posting a TikTok trend featuring the product, redeeming a promo code in the app.
- Brand
- Pizza Hut
- Agency
- Publicis Middle East
- Market
- UAE
- Region
- GCC
- Year
- 2024
Results
- 'Significant increase' in My Box sales and UGC (no figures, per WARC)
Case study source: Publicis Middle East Source ↗
