Sawa Mninjah / لبنانحملات العلاقات العامة
Rescue Radio.
A charity reached domestic workers locked inside their employers' homes in Lebanon with radio ads that sounded like ordinary retail spots but carried hidden messages of support in their own languages.
- العلامة التجارية
- Sawa Mninjah
- الوكالة
- Memac Ogilvy Dubai
- السوق
- لبنان
- المنطقة
- الشرق الأوسط وشمال أفريقيا
التحدي
Many foreign domestic workers in Lebanon are kept inside the homes they work in, out of reach of the charity Sawa Mninjah. Radio was one channel they could still hear.
الفكرة
The spots aired on popular Lebanese stations and were disguised as everyday ads. They were recorded in languages only the workers would understand, so the help message passed unnoticed by employers. Audio was produced by Eardrum in Sydney, with Ralph van Dijk as audio director.
مصدر دراسة الحالة: D&AD المصدر ↖
الجوائز
- Cannes Lions 2013Radio Lionsفضية
- Cannes Lions 2013Radio Lionsبرونزية
فريق العمل
- الوكالة الإبداعية
- Memac Ogilvy Dubai
- الإنتاج
- Eardrum
- Audio Director, Eardrum
- Ralph van Dijk
