International Potato Center (CIP) / عالمي / 2015حملات العلاقات العامة · الرقمي والتقنية
Potatoes on Mars.
To show the potato can help fight world hunger, the International Potato Center teamed up with NASA scientists to grow potatoes in Mars-like conditions.
- العلامة التجارية
- International Potato Center (CIP)
- الوكالة
- Memac Ogilvy Dubai
- السوق
- عالمي
- المنطقة
- عالمي
- السنة
- 2015
التحدي
The potato has little PR appeal, but CIP sees it as a crop that could help feed the hundreds of millions of people facing hunger. It needed a story big enough to get attention.
الفكرة
Memac Ogilvy Dubai's Will Rust came up with the idea while working with CIP and connected its team with NASA. The experiment used soil from Peru's Pampas de La Joya desert and a lab-simulated Martian atmosphere, framed as a step toward farming on Mars, and the potatoes were grown live for audiences to watch.
النتائج
- The MEPRA Awards entry claims more than 100 million people tuned in to watch the potatoes grow live.
مصدر دراسة الحالة: International Potato Center المصدر ↖
الجوائز
- Cannes Lions 2017PR Lionsفضية
- Cannes Lions 2017Health & Wellness Lionsذهبية
- Cannes Lions 2017Innovation Lionsفضية
فريق العمل
- الوكالة الإبداعية
- Memac Ogilvy Dubai
- المدير الإبداعي، Memac Ogilvy Dubai
- Will Rust
