Virgin Media O2 / المملكة المتحدةالرقمي والتقنية · التواصل الاجتماعي · حملات العلاقات العامة

⁨Daisy v Scammers⁩.

⁨O2 built Daisy, an AI grandmother who answers scam calls and keeps fraudsters talking for as long as possible, then turned the calls into content.⁩

العلامة التجارية: Virgin Media O2
الوكالة: VCCP
السوق: المملكة المتحدة
المنطقة: عالمي

التحدي

⁨Seven in ten Britons were targeted by scammers in the past year, often by criminals posing as telcos like O2. The brand wanted to fight fraud and raise awareness at the same time.⁩

الفكرة

⁨VCCP combined speech recognition from Deepgram, a GPT model trained with scambaiter Jim Browning's data and an ElevenLabs voice based on a colleague's grandmother, cutting response lag to a few hundred milliseconds. Daisy wasted scammers' time on live calls, and recordings fed a virtual-influencer run on YouTube, TikTok and Instagram, including a Christmas special.⁩

النتائج

⁨According to The Drum Awards entry, Daisy wasted the time of more than 1,000 scammers, with the longest call over 40 minutes.⁩
⁨The entry reports 2,000+ media stories and £36m in earned media value from a £20k spend.⁩
⁨The entry says O2's fraud-prevention perception rose 42% and awareness of 7726 scam reporting rose 44%.⁩

مصدر دراسة الحالة: The Drum Awards المصدر ↖