The Waste Management Coalition / لبنان / 2018التجارب الحيّة · الإعلانات الخارجية · حملات العلاقات العامة
The Toxic Flag.
To show Beirut what planned waste incinerators would do to its air, a coalition raised a 35-metre installation near a proposed site that streamed harmless black smoke over the city.
- العلامة التجارية
- The Waste Management Coalition
- الوكالة
- Impact BBDO
- السوق
- لبنان
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2018
التحدي
During Lebanon's long garbage crisis, the government planned incinerators that critics said would add pollution and harm public health. The danger was invisible, so few people engaged with it.
الفكرة
Impact BBDO built a 35-metre flag-like art installation, inspired by the work of Irish artist John Gerrard, that released non-toxic black smoke visible across Beirut. Outdoor ads ran in the affected zone, and the messaging sent people to StopTheIncinerators.me to sign a petition.
النتائج
- About 200 million media impressions and more than $1 million in earned media, according to the AdForum entry.
- Public awareness rose by more than 70% and the issue reached a parliamentary debate, the entry says.
- Plans for three incinerators were suspended indefinitely, according to the AdForum entry.
مصدر دراسة الحالة: AdForum المصدر ↖
الجوائز
- Cannes Lions 2019Health & Wellness Lionsبرونزية
- Cannes Lions 2019Brand Experience & Activation Lionsبرونزية
- Loeries 2019 Dove Public Service Award
فريق العمل
- الوكالة الإبداعية
- Impact BBDO
- Chief Executive Officer, Impact BBDO
- Dani Richa
- الرئيس التنفيذي للإبداع، Impact BBDO
- Paul Shearer
- المدير الإبداعي، Impact BBDO
- Logan Allanson
- المدير الإبداعي، Impact BBDO
- Tres Colacion
- المدير الإبداعي المشارك، Impact BBDO
- Ben Griffiths
- المدير الإبداعي المشارك، Impact BBDO
- Giancarlo Rodas
- المدير الإبداعي المشارك، Impact BBDO
- Marie-Claire Maalouf
- كاتب الإعلانات، Impact BBDO
- Sarah Berro
- كاتب الإعلانات، Impact BBDO
- Simone Milani
- المدير الفني، Impact BBDO
- Bijoy Purayil
- المدير الفني، Impact BBDO
- Enrico Motti
- كاتب الإعلانات بالعربية، Impact BBDO
- Mohamed Abdelkader
- مصمم الجرافيك، Impact BBDO
- Ahmed Nawara
- Finalizer, Impact BBDO
- Noushad P. Pathiyatt
- المدير العام، Impact BBDO
- Samantha Stuart-Palmer
- Records Manager, Impact BBDO
- Emma Jane Randall
- مدير مجموعة الحسابات، Impact BBDO
- Farid Hobeiche
- Creative Services Director, Impact BBDO
- Tennyson Torcato
- مبدع، Impact BBDO
- Joe Abou-Khaled
- CGI Artist
- John Gerrard
- المنتج المنفذ
- Charbel Aouad
- المنتج
- Rita El Hachem
- Line Producer
- Danny Saneh
- المخرج
- Christian Abi Abboud
- Cinematographer
- Jack Martinos
- Cinematographer
- Bachar Khattar
- Cinematographer
- Pascal Movsessian
- Drone Operator
- Abdo Najjar
- Location Manager
- Samer Sweidan
- Digital Art Director
- Eli Boudjok
- General Manager
- Rachid J. El Khazen
- Manager
- Elie Zorba
