Insured Billboards.
easypaisa wanted billboards for its insurance products, but the men who put billboards up in Pakistan worked without safety gear or cover. So the brand insured them first: the workers installing its ads got safety equipment and full medical insurance.
- العلامة التجارية
- easypaisa
- الوكالة
- IMPACT BBDO
- السوق
- باكستان
- المنطقة
- عالمي
- السنة
- 2024
التحدي
The entry says billboard installers in Pakistan had worked for decades without safety measures or insurance, and many were injured. Advertising insurance on their backs would have rung hollow.
الفكرة
IMPACT BBDO turned the media buy into the message. The Insured Billboards, in three major cities, were installed only by workers with international-standard safety gear and full medical cover, and the installations were filmed and shared online. easypaisa committed its whole outdoor budget to insured installation.
النتائج
- An estimated 3,000 billboard installers now covered by new safety protocols and health insurance, according to the Dubai Lynx entry
- More than 1.4 million policies sold and $8 million in earned media, by the entry's figures
- The entry says the Pakistan Advertisers Society endorsed the standard and other advertisers, including Unilever, followed
مصدر دراسة الحالة: Dubai Lynx (Love The Work) المصدر ↖
الجوائز
- Dubai Lynx 2025Media – Use of Outdoorفضية
- Dubai Lynx 2025Healthcareالجائزة الكبرى
فريق العمل
- الوكالة الإبداعية
- IMPACT BBDO Dubai
- الإنتاج
- Rabbit Hole Films
- الإنتاج
- BBDO Pakistan
- العلاقات العامة
- Ishtehari
- Media placement
- OMD Dubai
- Additional company
- Core Media
- Additional company
- Raeem International
- Traffic Manager, Impact BBDO
- Grenald Alves
- المدير العام، Impact BBDO
- Jad El Rabahi
- CEO UAE, Impact BBDO
- Ghassan Kassabji
- الرئيس التنفيذي للإبداع، Impact BBDO
- Ali Rez
- Chairman and CEO, Impact BBDO
- Dani Richa
- المدير الإبداعي، Impact BBDO
- Rana Sadek
- Writer, Impact BBDO
- Rohan Kodialbail
- Concept writer, Impact BBDO
- Ali Zaidi
- رئيس التخطيط الاستراتيجي، Impact BBDO
- Sebastian Roland
- المدير الإبداعي التنفيذي، BBDO Pakistan
- Atiya Zaidi
- المونتاج، Impact BBDO
- Sanil Chandran
- Head of Audio Visual, Impact BBDO
- Benjamin DeSouza
- Resident Director, BBDO Pakistan
- Hamza Chistie
- Senior Account Manager, BBDO Pakistan
- Shumail Ahmed
- Senior Account Manager, BBDO Pakistan
- Zoha Imtiaz
- المدير الإبداعي، BBDO Pakistan
- Jawahira Javaid
- Senior Creative Group Head, Impact BBDO
- Mahad Naveed
- Creative Manager, BBDO Pakistan
- Maryam Iqbal
- Content Manager, Impact BBDO
- Saad Bin Javaid
- Community Manager, BBDO Pakistan
- Zarrar Jarrih
- Design Director, Impact BBDO
- Awais Mohsin
- Group Art Director, Impact BBDO
- Muhammad Ramzan
- المدير الفني، Impact BBDO
- Kashef Mahmood
- Director and Producer, Rabbit Hole Films
- Saad Hassan Khan
- Senior Account Lead - PR & Media, Ishtehari Communications
- Shikha Chawla
- Assistant Manager Planning, Starcom
- Shiza Imran
- Chief Operating Officer, Core Media
- Tabish Ali
- Key Account Manager, Core Media
- Muhamad Subhan Khan
- Head of Marketing & Corp. Comms, easypaisa
- Rifah Qadri
- Head of Brands, easypaisa
- Amna Mishal
- Senior Brand Manager, easypaisa
- Ali Taha
- Manager IMC, easypaisa
- Seemab Chaudery
- مدير العلامة التجارية، easypaisa
- Fasih Durrani
- Management Trainee, easypaisa
- Khadeeja Mashood
- Assistant Director Growth Marketing & Performance Analytics, easypaisa
- Ameer Jamil
- Manager Growth Marketing, easypaisa
- Iman Ashraf
- Writer, Impact BBDO
- Tariq Vinayakan
- Animator, Impact BBDO
- Karthikeyan Muthukrishnan
- المصمم، Impact BBDO
- Shabir Shahan
