Cheetos Pants.
Cheetos made a limited run of orange trousers with towel-textured thighs, so fans finally had somewhere to wipe their cheesy fingers.
- العلامة التجارية
- Cheetos
- الوكالة
- Impact BBDO
- السوق
- الإمارات، الولايات المتحدة
- المنطقة
- عالمي
- السنة
- 2025
التحدي
Every Cheetos eater knows the orange dust it leaves on the fingers. The brand wanted to turn that small, familiar annoyance into something fans would talk about and share.
الفكرة
Impact BBDO and BBDO New York designed pants in Cheetos orange with towel panels on the thighs as built-in napkins and pockets sized for a bag of Cheetos. Fashion names Max Siegelman, Karoline Spenning and Zang Toi helped design them. They dropped on 7 April 2025 at cheetospants.com, first come first served, and once they sold out the site pointed fans to a curated collection of orange pants from other designers and brands.
مصدر دراسة الحالة: Ads of the World المصدر ↖
الجوائز
- Clio Awards 2026Clio Awardsبرونزية
فريق العمل
- الوكالة الإبداعية
- Impact BBDO
- الوكالة الإبداعية
- BBDO New York
- Additional company
- BBDO Pakistan
- الإنتاج
- Omnicom Production
- الإنتاج
- Omnicom Studios
- الإنتاج
- Another Place
- Chairman & CEO, Impact BBDO
- Dani Richa
- CEO, Impact BBDO
- Ghassan Kassabji
- المدير العام، Impact BBDO
- Jad El Rabahi
- الرئيس التنفيذي للإبداع، Impact BBDO
- Ali Rez
- المدير الإبداعي، Impact BBDO
- Dennis Silveira
- المدير الفني، Impact BBDO
- Andre Queiroz
- كاتب الإعلانات، Impact BBDO
- Alison Cordeiro
- مدير الحسابات، Impact BBDO
- Anahita Ghotbi
- مصمم الرسوم المتحركة، Impact BBDO
- Sanil Chandran
- مصمم الرسوم المتحركة، Impact BBDO
- Benjamin DeSouza
- مصمم الرسوم المتحركة، Impact BBDO
- Shoaib Ahmed
- Senior Producer, Impact BBDO
- Mohamed Soueid
- Traffic Manager, Impact BBDO
- Grenald Alves
- المدير الإبداعي المشارك، BBDO New York
- Lex Singer
- Senior Designer, BBDO New York
- Czar Dizon
- EVP, Head of Creative Innovation, BBDO New York
- James Young
- Global Business Lead, BBDO New York
- Jill Ong
- مدير الحساب، BBDO New York
- Rebecca Golden
- Head of Communications Strategy, BBDO New York
- Johnny Corpuz
- Senior Communications Strategist, BBDO New York
- Carly Duris
- COO, BBDO Pakistan
- Farooq Qazi
- المدير الإبداعي التنفيذي، BBDO Pakistan
- Nasir Qureshi
- مدير الحسابات، BBDO Pakistan
- Momin Saeed Khan
- Senior Account Manager, BBDO Pakistan
- Ahmad Rabbani
- رئيس الإنتاج، Omnicom Production
- John Doris
- المنتج المنفذ، Omnicom Production
- Kimberly Clarke
- Senior Producer, Interactive, Omnicom Production
- Severin Sauliere
- Group Business Affairs Lead, Omnicom Production
- Adele Solomon
- Head of Studio, Omnicom Studios
- Sarah DiLeo
- المنتج المنفذ، Omnicom Studios
- Kelly Crooks
- المخرج، Omnicom Studios
- Noah Fowler
- Line Producer, Omnicom Studios
- Noah Smith
- المونتاج، Omnicom Studios
- Jason Kim
- Senior Post Producer, Omnicom Studios
- Cathy Ellis
- Audio Producer, Omnicom Studios
- Mary Wright
- Senior Audio Engineer, Omnicom Studios
- Dominic Zunino
- Colorist, Omnicom Studios
- Aaron Flickinger
- Assistant Editor, Omnicom Studios
- Alex Mirza
- Fashion Designer, Another Place
- Rafael Nascimento
- المصوّر، Another Place
- Hudson Rennan
- Styling, Another Place
- Gabriel Binow
- Makeup Artist, Another Place
- Carol Prada
- Set Design, Another Place
- Roberth Augusto
- Retouching, Another Place
- Victor Wagner
- Videographer (freelance)
- Tiago Sousa
- Videographer (freelance)
- Rodrigo Resende
- المنتج (freelance)
- Ana Beatriz Simões
- Design collaborator, Siegelman Stable
- Max Siegelman
- Design collaborator, Siegelman Stable
- Karoline Spenning
- Design collaborator, House of Toi
- Zang Toi
- الرئيس التنفيذي للإبداع، PepsiCo Foods
- Chris Bellinger
- SVP of Marketing, PepsiCo Foods
- Tina Mahal
- Senior Director of Marketing, PepsiCo Foods
- Jenni Welsh
- Senior Director of Marketing, Cheetos
- Flavia Simoes
- مدير التسويق، Cheetos Equity
- Hana Golden
- مدير التسويق، Cheetos Equity
- Jeffrey Pfeifer
- مدير العلامة التجارية، Cheetos Equity
- Parker Finlinson
