Newspapers Inside the Newspaper Edition.
On the anniversary of Gebran Tueni's assassination, An-Nahar gave six double-page spreads of its 12 December 2022 edition to Lebanese newspapers that had closed, each written for the day by its former journalists.
- العلامة التجارية
- An-Nahar
- الوكالة
- IMPACT BBDO
- السوق
- لبنان
- المنطقة
- الشرق الأوسط وشمال أفريقيا
- السنة
- 2022

التحدي
Political pressure and economic collapse had shut dozens of Lebanese publications and pushed thousands of journalists out of the profession, Campaign Middle East reported. An-Nahar wanted to stand up for press freedom on the anniversary of the 2005 assassination of its former editor-in-chief, Gebran Tueni.
الفكرة
The 12 December 2022 edition opened as An-Nahar, but each spread inside brought back a defunct title, written by its former staff: Al-Anouar, The Daily Star, Al-Hayat, As-Safir, Al-Mostaqbal and Al-Bayraq. The front page explained the issue under the hashtag #جريدة_بقلب_جريدة, a newspaper inside a newspaper.
النتائج
- The print edition sold out and online readership broke records, An-Nahar told Arab News
- More than five times An-Nahar's usual readership, according to the entrant's case published by WARC
- US$13 million in earned media, according to the agency's entry
مصدر دراسة الحالة: Arab News المصدر ↖
الجوائز
- Clio Awards 2023Clio Awards / PrintGrand Clio
- Cresta Awards 2023Brand Purposeذهبية
- Cannes Lions 2023Print & Publishing – D01 LOCAL BRANDالجائزة الكبرى
- Clio Awards 2023Clio Awards / Media / Otherبرونزية
- Clio Awards 2023Clio Awards / Experience/Activation / Otherبرونزية
- Cresta Awards 2023Print & OOH – Innovation in Print or OOHذهبية
- Cresta Awards 2023Design – Annual Report/Brochure/Publicationذهبية
- Dubai Lynx 2023 Grand Prix, Print & Publishing
- D&AD 2023 Wood Pencil, Press & Outdoor: Innovation
فريق العمل
- Design and production
- Impact BBDO Beirut


