Corona / Peru / 2024B2B
Rent Your Sunset.
Corona turned sunset-facing windows of restaurants, hotels and Airbnbs into branded frames, paying the venues in beer.
- Brand
- Corona
- Agency
- Fahrenheit DDB
- Market
- Peru
- Region
- Global
- Year
- 2024
The idea
The brand framed hundreds of windows with sunset views so every customer watching the sun go down saw Corona. Over 300 businesses took part, compensated in Coronas for their customers, creating a network of owned media from existing views.
Case study source: Activation Ideas Source ↗
