Oechsle / Peru / 2022Experiential
Mannequin Spectators.
Peruvian department store Oechsle filled empty theatre seats with mannequins wearing its new collection, supporting the arts while launching fashion.
- Brand
- Oechsle
- Agency
- Fahrenheit DDB
- Market
- Peru
- Region
- Global
- Year
- 2022
The challenge
Pandemic capacity limits left about a third of theatre seats unsold, hurting Peru's struggling theatre sector.
The idea
Oechsle bought the unsold seats at Lima's Teatro Municipal for a full season and placed dressed mannequins in them. QR tags on each mannequin linked audiences to the store's site to shop the outfits.
Case study source: Activation Ideas Source ↗
