British Airways · UKOOH
Reflections.
Aircraft-window photographs make the feeling of flying the focus of British Airways' outdoor advertising.
- Brand
- British Airways
- Market
- UK
- Region
- Global
Campaign images
The challenge
British Airways needed to communicate the value of its flying experience in a market frequently reduced to fares and destinations.
The idea
Four British photographers captured views from aircraft windows. Reflections of the airline's identity on the engines supplied subtle branding, letting the photographs carry the campaign.
Results
- The One Show entry reports a two-percentage-point month-on-month increase in consideration.
Case study source: The One Show 2026 Source ↗
Credits
- Client / Brand
- British Airways
- Photography
- Laura Pannack; Jack Johnstone; Catherine Hyland; Cian Oba-Smith
