British Airways / United Kingdom / 2022OOH · Film
A British Original.
British Airways answered the arrivals question "What is the purpose of your visit?" with 500 different ads, each giving a personal and often funny reason to fly.
- Brand
- British Airways
- Agency
- Uncommon Creative Studio
- Market
- United Kingdom
- Region
- Global
- Year
- 2022
The challenge
British Airways wanted to talk about the many personal reasons people fly, rather than run a single brand message.
The idea
Uncommon Creative Studio wrote 500 print, digital and outdoor executions and 32 short films, each built on a reason to travel, from the romantic to the absurd, such as "marriage CPR". Outdoor ads changed with location, time of day, weather and news, and press ads and bus wraps were written for their medium.
Case study source: Creative Review Source ↗
Awards
- Cannes Lions 2023Industry Craft – B02 OUTDOORBronze
- Cannes Lions 2023Outdoor – F05 CULTURAL INSIGHTGrand Prix
- Cannes Lions 2023Industry Craft – E02 OUTDOORGold
Credits
- Creative agency
- Uncommon Creative Studio
- Media agency
- MG OMD
