Netflix India / Red Notice / India / 2021Experiential · Promo · Retail & Shopper · Film
Red Notice Shop.
Red Notice turns fans into shoplifters
- Brand
- Netflix India / Red Notice
- Agency
- 22feet Tribal Worldwide
- Market
- India
- Region
- Global
- Year
- 2021
The challenge
Promote Netflix’s Red Notice in Mumbai by inviting fans into an experience inspired by the film’s heists.
The idea
A guarded 3,000-square-foot shop used lasers, sensors, codes, CCTV, and alarms while successful thefts unlocked prizes and Faberge eggs.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Netflix India / Red Notice
- creative
- Debashish Ghosh
- strategy
- Sanchari Chakrabarty
