VisitComoros.org / United Kingdom / 2024Digital & Tech · Social
Real Summer.
A Dubai agency used sunny Comoros weather reports to tempt UK audiences during a disappointing summer.
- Brand
- VisitComoros.org
- Agency
- VICE Arabia
- Market
- United Kingdom
- Region
- Global
- Year
- 2024
The challenge
Raise awareness of the Comoros Islands as a holiday destination with a limited production budget.
The idea
VICE Arabia turned screenshots of the islands' warm weather forecasts into digital ads with copy tailored to Britain's cloudy summer, placed around UK weather content.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- VisitComoros.org
- Creative agency
- VICE Arabia
- Executive creative director
- John Davenport
