Dove / GlobalDesign & Packaging · Digital & Tech
Real Beauty Redefined for the AI Era.
Dove wrote Real Beauty prompts for generative AI and partnered with Pinterest so users could steer their feeds toward diverse, realistic imagery.
- Brand
- Dove
- Agency
- Mindshare
- Market
- Global
- Region
- Global
The challenge
AI-generated images often reinforce narrow, unrealistic beauty ideals.
The idea
Building on its pledge not to use AI to distort women, Dove created prompt guidance that produces more inclusive visuals. On Pinterest, users picked traits that reflected their idea of beauty and their feeds filled with matching authentic imagery.
Results
- 787 million impressions
- 2.9-point rise in brand association
- Engagement 21.4% above Pinterest's benchmark for women
Case study source: Activation Ideas Source ↗
