Ramadan is Coming.
Coca-Cola marked Ramadan with an animated film in which a convoy of its red trucks reaches a city at sunset and becomes the focus of a shared iftar.
- Brand
- Coca-Cola
- Agency
- AKQA
- Market
- Global
- Region
- Global
- Year
- 2024
The challenge
Coca-Cola's red truck caravan has been tied to other holiday seasons for more than 30 years. The task was to turn that icon into a symbol of togetherness for Ramadan, a month built around fasting, reflection and breaking the fast together.
The idea
AKQA set the story in an imaginary city where the arrival of the trucks draws a diverse cast of residents to a communal iftar, cutting between small moments such as family reunions, new friendships, a surprise selfie and chairs shuffling along to make room for one more. Mill+ animated it in a 2.5D style designed to feel hand-made, with more than 30 characters, under director Tim Fox, and the soundtrack reworks Coca-Cola's 'Holidays are Coming' anthem with new lyrics, recorded at Angel Studios in London. The film was released on 10 March 2024 in versions adapted for different markets.
Case study source: AKQA Source ↗
