DEGIRO / UN Women NL / Europe / United States / 2024Digital & Tech · PR Stunts
Pink Chip.
An investment index made women-led companies more visible to investors.
- Brand
- DEGIRO / UN Women NL
- Agency
- AKQA / AKQA Amsterdam
- Market
- Europe / United States
- Region
- Global
- Year
- 2024
The challenge
DEGIRO and UN Women NL wanted to challenge bias against women in corporate leadership and give investors evidence they could examine for themselves.
The idea
Create Pink Chip, an index tracking publicly listed companies led by women. Launch it through an accessible data platform, DEGIRO and a campaign timed to International Women’s Day, turning advocacy into a tool investors could use.
Case study source: AKQA Source ↗
Awards
- Clio Awards 2025Clio Awards / Innovation / Digital/MobileSilver
- Clio Awards 2025Clio Awards / Creative StrategySilver
- Cannes Lions 2024Glass: The Lion for Change – A01 GLASSGold
- Cannes Lions 2024Direct – D01 USE OF DIGITAL PLATFORMSSilver
- Cannes Lions 2024Creative Strategy – B01 DATA & ANALYTICSGold
- Cannes Lions 2024Sustainable Development Goals – A05 GENDER EQUALITYGold
- Cannes Lions 2024Innovation – B06 FINTECHSilver
- The One Show 2025 — Sustainable Development Goals Pencil and Gold, Creative Effectiveness (official One Club archive and AKQA announcement).
Credits
- Brand
- DEGIRO / UN Women NL
- Index development partner
- Thematic
- Partner
- UN Women NL
