H&M / Sweden / 2021Experiential · Digital & Tech
Looop.
H&M installed an in-store machine in Stockholm that turns customers' old garments into new clothes on the spot.
- Brand
- H&M
- Agency
- AKQA
- Market
- Sweden
- Region
- Global
- Year
- 2021
The idea
Shoppers brought unwanted clothes and chose a new design in the app. The Looop system cleaned, shredded and respun the fabric into yarn without water or chemicals, with screens showing each step as it happened.
Case study source: Activation Ideas Source ↗
