Kotex / Saudi Arabia / 2021Social · Film
SheConversation: Period or Not, She Can.
Kotex and four women in different creative and sporting fields encouraged more open conversation about periods in Saudi Arabia.
- Brand
- Kotex
- Agency
- AKQA
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2021
The challenge
Address the restrictions and stigma that can make discussion of periods difficult for women.
The idea
AKQA's SheConversation campaign brought together figure skater Zahra Lari, comedian Hatoon Kadi, model Ghalia Amin and rapper Leesa as 'REDefiners' to start a broader dialogue.
Results
- The campaign source reported more than one million YouTube views.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Kotex
- Campaign participant
- Zahra Lari
- Campaign participant
- Hatoon Kadi
- Campaign participant
- Ghalia Amin
- Campaign participant
- Leesa
