⁨Rally the World⁩.

⁨The WTA wanted to move from organising body to entertainment brand and turn casual interest in women's tennis into real fandom, in a crowded market for attention.⁩

⁨Nomad replaced the silhouetted-player logo with a block wordmark that groups the 125, 250, 500 and 1000 events under one system with colour cues. A 'Power Up' graphic treatment conveys speed and power, and the voice mixes competitiveness, expertise, humour and drama. Players filmed individual content at the Australian Open, and the identity went live on digital in February 2025 before on-site branding at Indian Wells.⁩