Heinz / تركيا / 2023التصميم والتغليف · التجزئة والمتسوّقون
Is That Heinz?
Heinz printed the exact red of its ketchup along the edge of the label, so diners in Turkey could tell when a restaurant had refilled a Heinz bottle with something else.
- العلامة التجارية
- Heinz
- الوكالة
- Wunderman Thompson Turkey
- السوق
- تركيا
- المنطقة
- عالمي
- السنة
- 2023
التحدي
Some small restaurants in Turkey refill Heinz bottles with cheaper ketchup and serve it as the original.
الفكرة
Wunderman Thompson Turkey matched the shade of Heinz Tomato Ketchup and added it as a colour strip on the label. If the sauce and the strip don't match, it isn't Heinz. The bottles went out to restaurants, an Instagram filter let people check the colour at the table, and the launch posts showed 'fake' ketchup in restaurants with the question 'Is that Heinz?'
مصدر دراسة الحالة: The Stable المصدر ↖
الجوائز
- Cannes Lions 2023Brand Experience & Activation – C01 CUSTOMER RETAIL / IN-STORE EXPERIENCEبرونزية
فريق العمل
- الوكالة الإبداعية
- Wunderman Thompson Turkey
- المدير الإبداعي التنفيذي، Wunderman Thompson Turkey
- Ümit Taşlı
- المدير الإبداعي، Wunderman Thompson Turkey
- Onur Kutluer
