Heimstone / فرنسا / 2025التجزئة والمتسوّقون · التجارب الحيّة · التصميم والتغليف
The Heimstone Public Pool.
For a summer store in Saint-Tropez, The Refreshment Club turned a small shop for Paris label Heimstone into a 1960s-style municipal swimming pool, blue mosaic and pool ladder included.
- العلامة التجارية
- Heimstone
- الوكالة
- The Refreshment Club
- السوق
- فرنسا
- المنطقة
- عالمي
- السنة
- 2025
التحدي
Heimstone needed a seasonal shop that would stand out in a town full of luxury boutiques and could host events as well as sell clothes.
الفكرة
The agency designed the 60 m² space at 14 traverse du Marbrier to look like an old public pool, with blue mosaic for water and a metal ladder as the centrepiece. It ran all summer with evening events, private screenings, artist collaborations and a campaign for a new clothing line. Heimstone was founded by Alix Petit, who became The Refreshment Club's CEO in January 2026.
مصدر دراسة الحالة: Galerie Joseph المصدر ↖
