#THE100KINITIATIVE.
Sparkling water brand Found released 100,000 artist-designed glass bottles with Oceana, one for each marine mammal UNESCO says is affected by plastic, with proceeds going to ocean protection.
- العلامة التجارية
- Found
- الوكالة
- The Refreshment Club
- السوق
- الولايات المتحدة
- المنطقة
- عالمي
- السنة
- 2019
التحدي
Found sold its water only in glass and wanted to turn that choice into action against single-use plastic bottles in the ocean.
الفكرة
Launched for World Oceans Month in June 2019, the limited run of 100,000 bottles was designed by artist Amit Greenberg, matching UNESCO's count of marine mammals affected by plastic, with proceeds going to Oceana. A New York pop-up with swimwear label Les Girls Les Boys, a panel discussion and a public pledge to use less plastic followed. Found was co-founded by Onur Kece, The Refreshment Club's founder.
مصدر دراسة الحالة: BevNET المصدر ↖
