Microsoft / عالميالتصميم والتغليف · الرقمي والتقنية
ADLaM: An Alphabet to Preserve a Culture.
Microsoft and McCann New York turned ADLaM, a handwritten alphabet invented for the Fulani people's Pulaar language, into a digital typeface built into Microsoft 365.
- العلامة التجارية
- Microsoft
- الوكالة
- McCann New York
- السوق
- عالمي
- المنطقة
- عالمي
التحدي
Pulaar, a West African language, had no alphabet of its own until brothers Ibrahima and Abdoulaye Barry from Guinea created ADLaM. As a handwritten script it could not be used on phones and computers.
الفكرة
Working with the Barry brothers and type specialists, the team designed ADLaM Display, a typeface that draws on Fulani visual culture and keeps the script readable on screen. Microsoft added native support for the script across Microsoft 365 on desktop and mobile, and made the font available to download.
مصدر دراسة الحالة: Design Week المصدر ↖
الجوائز
- Cannes Lions 2024Creative Strategy – E01 PRODUCTS/SERVICESبرونزية
- Cannes Lions 2024Creative Effectiveness – B04 CREATIVE EFFECTIVENESS FOR GOODفضية
- Cannes Lions 2023Brand Experience & Activation – E05 CULTURAL INSIGHTذهبية
- Cannes Lions 2023Industry Craft – A01 BRAND & COMMUNICATIONS DESIGNذهبية
- Cannes Lions 2023Sustainable Development Goals – A04 QUALITY EDUCATIONفضية
- Cannes Lions 2023Creative Business Transformation – A03 TARGETING, INSIGHTS & PERSONALISATIONالجائزة الكبرى
- Cannes Lions 2023Creative Business Transformation – A01 EXPERIENCE TRANSFORMATIONبرونزية
- Cannes Lions 2023Design – A03 DESIGN-DRIVEN EFFECTIVENESSالجائزة الكبرى
- Cannes Lions 2023Brand Experience & Activation – B10 CROSS-PLATFORM DIGITAL EXPERIENCEبرونزية
فريق العمل
- الوكالة الإبداعية
- McCann New York
- Co-creator of the ADLaM alphabet
- Ibrahima Barry
- Co-creator of the ADLaM alphabet
- Abdoulaye Barry
