Finish / تركيا / 2022التصميم والتغليف
Cap The Tap.
Finish redesigned its rinse aid bottle cap so that, once the bottle is empty, it screws onto a kitchen tap and cuts the water flow.
- العلامة التجارية
- Finish
- الوكالة
- Havas Turkey
- السوق
- تركيا
- المنطقة
- عالمي
- السنة
- 2022
التحدي
Turkey is projected to become water-poor by 2030, and households waste water rinsing dishes before loading the dishwasher.
الفكرة
Havas Turkey turned the Finish Rinse Aid cap into a 3D-printed flow regulator that fits the M22 tap standard, which the agency estimates is used in 90% of Turkish homes. It soft-launched on World Water Day in March 2022 with 200 bottles sent to opinion leaders and influencers.
النتائج
- The cap cuts water use at the tap by 60-70%, or up to 9 litres a minute, according to the agency.
مصدر دراسة الحالة: Ads of the World المصدر ↖
الجوائز
- Clio Awards 2023Clio Awards / Design / Packagingفضية
- Cannes Lions 2022Design – B08 SPECIAL EDITIONS & BESPOKE ITEMSبرونزية
فريق العمل
- الوكالة الإبداعية
- Havas Turkey
- Product design
- Formül Design
- Product production
- Master Model
- ما بعد الإنتاج
- Depo Film
- الرئيس التنفيذي للإبداع، Havas Turkey
- Ergin Binyıldız
- المدير الإبداعي التنفيذي، Havas Turkey
- Volkan Dalkılıç
- Creative Team, Havas Turkey
- Mert Özkaner
- Creative Team, Havas Turkey
- Şeyma Keklik
- Creative Team, Havas Turkey
- Selim Burunkaya
- Creative Team, Havas Turkey
- Cansu Bayrambey
- Creative Team, Havas Turkey
- Safiye Ülkü Can
- Creative Team, Havas Turkey
- Alican Kılıçoğlu
- منتج الوكالة، Havas Turkey
- Sıla Salgın
- منتج الوكالة، Havas Turkey
- İrem Akalın
- منتج الوكالة، Havas Turkey
- İdil Yalçınöz
- Brand Team, Havas Turkey
- İrem Kara
- Brand Team, Havas Turkey
- Buse Nur Böbür
- Brand Team, Havas Turkey
- Barış Şekerci
- Product Designer, Formül Design
- Umut Demirel
- Product Producer, Master Model
- Ali Özgün
- المخرج
- Nuri Yılmazer
- المنتج
- Efe Can
- الموسيقى
- 3K1A
- مدير التسويق، Finish
- Mathias Gaquiere
- Category Marketing Director, Finish
- Cem Oğuzcan
- Senior Marketing Director, Finish
- Ece Erel
- Senior Marketing Director, Finish
- Göksu Balmuk
- Senior Marketing Director, Finish
- Aslı Bobat
- Deputy Marketing Manager, Finish
- Altuğ Baltalı
