Ras Al Khaimah Tourism Development Authority / United Arab Emirates and international / 2022Film · Social · Digital & Tech
RAK Calling.
A vertical, social-first tourism campaign invites audiences to experience Ras Al Khaimah through a group of international creators.
- Brand
- Ras Al Khaimah Tourism Development Authority
- Agency
- Sputnik Floyd
- Market
- United Arab Emirates and international
- Region
- Global
- Year
- 2022
The challenge
Present Ras Al Khaimah and Jebel Jais to regional and international travellers in a way suited to mobile-first viewing.
The idea
The film simulates a phone takeover, moving between messages, social posts and videos as 16 creators experience the emirate's landscapes and activities.
Case study source: Sputnik Floyd Source ↗
Credits
- Brand
- Ras Al Khaimah Tourism Development Authority
- Creative agency
- Sputnik Floyd
- Production
- ABL Films
- Director
- Jerry Dugan
- Post-production
- Umbrella Budapest
