Ajmal Perfumes / Saudi Arabia / 2019Experiential · Retail & Shopper · Creative Commerce
Qafiyati Roadshow.
Ajmal brought its community-led Qafiyati fragrance initiative to malls in Riyadh.
- Brand
- Ajmal Perfumes
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2019
The challenge
Invite Saudi consumers to participate in the development of a fragrance and build engagement with the Ajmal brand.
The idea
At kiosks across four Riyadh malls, visitors joined the Trend Whiffer and Designista contests. Ajmal says the resulting Qafiya 06 fragrance drew on input from campaign winners.
Results
- Ajmal reported that the roadshow visited four Riyadh malls and offered prizes of up to SAR 180,000.
Case study source: Ajmal Perfumes Source ↗
Credits
- Brand
- Ajmal Perfumes
- Creative agency
- Not credited in the brand source
