Lay's / KFC / Saudi Arabia / 2023Retail & Shopper · Film · Creative Commerce
Lay's x KFC: Worth the Wait.
Lay's and KFC built anticipation around a limited-edition snack that brought the Colonel's flavours to potato chips.
- Brand
- Lay's / KFC
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
Introduce a co-branded snack in Saudi Arabia and give the partnership a reason to excite fans of both brands.
The idea
The campaign framed the collaboration as 'Worth the Wait', using the familiar KFC flavour experience to launch a limited-edition Lay's product and supporting film.
Case study source: MMA Smarties Source ↗
Awards
- Athar Festival Awards 2024Best Partnership CampaignHighly Commended
- MMA Smarties MEA 2024 — Bronze, Product and/or Service Launch (https://mmaglobal.com/smarties-2024/finalists/winners/region:13)
Credits
- Brands
- Lay's (PepsiCo); KFC
- Creative agency and case-film production
- Science & Sunshine
- Media agency
- OMD UAE
- Creative partner
- Mindspace
- Chief creative officer
- Ash Chagla
- Creative director
- Raja Rizkallah
- Associate creative directors
- Andre Marchesi; Nicolas Garcia
- Senior copywriter
- Isha Sharma
