Razin / Saudi Arabia / 2020Experiential · Retail & Shopper · Social
A Night at Razin.
Razin launched a furniture collection by turning its Riyadh showroom into a cinema-inspired experience.
- Brand
- Razin
- Agency
- Blue Hat
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2020
The challenge
Introduce a new collection and show how customers could customise locally manufactured furniture.
The idea
Seven immersive rooms drew on films and interior styles, combining themed furniture, music and scents with digital tools for exploring customisation.
Results
- The submitted case reports a 300% increase in average daily showroom footfall after the event.
Case study source: Shorty Awards Source ↗
Awards
- MUSE Creative Awards 2021Experiential & Immersive - Launch EventGold
- Shorty Awards 2021 — Finalist, Home & Decor (https://shortyawards.com/13th/a-night-at-razin)
Credits
- Brand
- Razin
- Innovation director
- Judy Maamari
- Managing director
- Sami Hmaidan
- Head of design
- Hayat Sheikh
- Client creative director
- Mohamad Chebaro
