Alnahda Society / Saudi Arabia / 2019Social · Film · Experiential
#BalanceForBetter.
Alnahda Society used stories, discussions and public events to encourage gender balance in Saudi Arabia.
- Brand
- Alnahda Society
- Agency
- Blue Hat
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2019
The challenge
Challenge stereotypes about the roles of women and men at home, at work and in society.
The idea
Six short social videos showed real people defying expectations, followed by expert roundtables and a Riyadh public event with talks and a pledge wall.
Results
- The submitted case reports 204,160 Instagram video views and 1,048 pledges.
Case study source: Shorty Awards Source ↗
Awards
- International Women's Day Committee 2019 — Best Practice (as reported in the Shorty Awards entry: https://shortyawards.com/4th-socialgood/balanceforbetter-gender-equality-in-saudi-arabia)
Credits
- Organization and entrant
- Alnahda Society
- Entrant
- Blue Hat
