Binance / Middle East / North Africa / Türkiye / Pakistan / 2026Social · Digital & Tech · Promo
Qafila 2026.
Binance framed product discovery and financial education as a shared regional journey.
- Brand
- Binance
- Market
- Middle East / North Africa / Türkiye / Pakistan
- Region
- Global
- Year
- 2026
The challenge
Build community affinity and introduce eligible users to a broader range of services beyond trading.
The idea
Use the caravan as a unifying story for individual ambitions. Community members share their experiences through #MyBinanceJourney, while creator content, educational conversations and locally adapted activities invite discovery across Binance's ecosystem. The campaign runs from 20 October to 30 November 2026, with eligibility and product availability varying by market.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Binance
- Development and execution
- Binance in-house marketing, growth, communications, social media and community teams
- Regional Marketing Lead, MENAT and Pakistan
- Eileen Xu
- PR agency
- The Romans MENA
