British Airways · United Kingdom · 2026OOH
Puddles.
British Airways finds a reminder of winter sun in reflections on rainy British streets.
- Brand
- British Airways
- Agency
- Uncommon Creative Studio
- Market
- United Kingdom
- Region
- Global
- Year
- 2026
Campaign images
The challenge
Make the prospect of a warm-weather escape feel relevant during Britain's wet winter days.
The idea
Daniel Benson photographs puddles reflecting people, landmarks and aircraft overhead. Paired with a short invitation to sunnier places, the images turn familiar rain into a travel prompt. The outdoor executions appear on rail screens in London.
Case study source: Little Black Book / Uncommon Source ↗
Credits
- Client / Brand
- British Airways
- Production Company
- Making Pictures
- Photography
- Daniel Benson
- Media Agency
- MG OMD
