PUBG Mobile / Tencent Games / United Arab Emirates / Global / 2018Events & Sponsorship · Social · Experiential
PUBG Mobile Star Challenge Global Finals.
Tencent Games promoted the PUBG Mobile Star Challenge finals in Dubai through a global gaming influencer campaign.
- Brand
- PUBG Mobile / Tencent Games
- Agency
- Viral Nation
- Market
- United Arab Emirates / Global
- Region
- Global
- Year
- 2018
The challenge
Build international awareness and attendance for a mobile esports tournament across multiple markets and languages.
The idea
Gaming influencers from 13 countries created content around their Dubai experience, with a live pre-show at YouTube Space Dubai and a recap film amplifying the finals.
Results
- The submitted case reports 224.1 million social media impressions and 3,000 attendees across the three-day tournament.
Case study source: Shorty Awards Source ↗
Awards
- Shorty Awards 2019 — Finalist, Gaming and Live Events (https://shortyawards.com/11th/star-challenge)
Credits
- Brand
- PUBG Mobile / Tencent Games
- Partner
- YouTube Space Dubai
