Saudi Aviation Club / Saudi Arabia / 2025Events & Sponsorship · Social · Experiential
Sand & Fun 2025.
Saudi Aviation Club broadened the reach of its Sand & Fun airshow through an influencer-led campaign.
- Brand
- Saudi Aviation Club
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Make a specialist aviation exhibition relevant to families, young people and wider audiences.
The idea
A mix of aviation specialists and lifestyle creators shared the airshow with their communities, balancing technical credibility with mainstream appeal.
Results
- Campaign Middle East reports that influencer content generated more than 50 million views.
Case study source: Campaign Middle East Source ↗
Credits
- Client
- Saudi Aviation Club
- PR and influencer engagement
- Bold Influence
- Featured creator
- Captain Joe
