Godrej Properties / India / 2026Experiential · Events & Sponsorship · Social
Symphony of Lights.
Godrej Properties launched its Godrej Elaris project in Pune with a drone and laser show over the Magarpatta-Mundhwa skyline.
- Brand
- Godrej Properties
- Agency
- Brands In Brief
- Market
- India
- Region
- Global
- Year
- 2026
The challenge
Pune's housing market is mature and cluttered, and rules and logistics limited on-ground advertising. The launch needed one big moment to drive talk and site visits in a short window.
The idea
Brands In Brief built a phased rollout: digital teasers, a date reveal, hyperlocal newspaper inserts, LED truck roadshows and invitation films for channel partners, referral customers and leadership. Search ads, a registration page for the show and retargeting fed the finale, a show with 500+ drones and lasers, celebrity appearances and live social coverage.
Results
- According to the case study, the launch generated 20 million+ social impressions and 6,000+ new followers.
- The case study reports 2,000+ people watched the show live.
Case study source: Social Samosa Source ↗
Credits
- Creative agency
- Brands In Brief
- Co-Founder, Brands In Brief
- Pari Bhatkar
- Sr. General Manager, Marketing Head, Godrej Properties
- Vinayak Bhorkhade
