Dettol (Reckitt Benckiser) / Hong Kong / 2020Film
Protect Your Loved Ones.
Dettol connected a story of family care across Hong Kong’s SARS and COVID-19 outbreaks.
- Brand
- Dettol (Reckitt Benckiser)
- Market
- Hong Kong
- Region
- Global
- Year
- 2020
The challenge
Connect COVID-19 protection with memories of Hong Kong SARS
The idea
A mother-son film links the current pandemic with 2003 SARS while highlighting subtle maternal love
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Dettol (Reckitt Benckiser)
- Managing Director
- Matthew Parry
