Prudential / Southeast Asia / Hong Kong / Taiwan / 2026Film · Social · OOH
Promises, Made Real.
Prudential ties everyday promises to protection across Asian markets.
- Brand
- Prudential
- Market
- Southeast Asia / Hong Kong / Taiwan
- Region
- Global
- Year
- 2026
The challenge
Longer lives, rising costs, uncertainty, and technology complicate future planning.
The idea
Localized stories depict people making promises that Prudential helps protect.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Prudential
- Group Chief Customer and Marketing Officer, Prudential plc
- Priscilla Ng
- Chief Strategy Officer, APAC, dentsu
- Clay Schouest
