Apple / China / 2025Film · Social · OOH
Let Loose — Shot on iPhone.
Jackson Wang's music video showcases iPhone 17 Pro camera capabilities.
- Brand
- Apple
- Market
- China
- Region
- Global
- Year
- 2025
The challenge
Show camera innovation while honoring an artist's personal transformation.
The idea
Film Jackson Wang's transformation on iPhone 17 Pro, then extend the story through social, platforms, and city DOOH.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Apple
- Director
- Ojun Kwon x Jackson Wang
- Director of Photography
- Eumko
- Production Company
- Plan'it and Y's
