SafeWork NSW / New South Wales, Australia / 2025Film · OOH · Social
Safe at Work. There for Them.
Family-centered films make workplace safety emotionally personal.
- Brand
- SafeWork NSW
- Agency
- 303 MullenLowe
- Market
- New South Wales, Australia
- Region
- Global
- Year
- 2025
The challenge
Young and diverse NSW workers needed stronger motivation to embrace safety.
The idea
Empty workplaces contrast with home reunions to show who depends on workers.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- SafeWork NSW
- Director
- Paola Morabito
- Production company
- Finch
