Pringles / Korea; Australia; New Zealand; Indonesia; Thailand; Saudi Arabia; UAE / 2025Film
Pringles Playful Film Series.
Humorous regional films adapt Pringles' playful world across markets.
- Brand
- Pringles
- Agency
- Ogilvy/Hogarth Singapore
- Market
- Korea; Australia; New Zealand; Indonesia; Thailand; Saudi Arabia; UAE
- Region
- Global
- Year
- 2025
The challenge
One campaign needed culturally relevant comedy across seven markets and many deliverables.
The idea
Flying-chip films use local talent, humor, and VFX for regionally tailored executions.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Pringles
- Director
- Oren Kaplan
- Production
- 116 Pictures
- Vfx and post-production
- Juice
