Saudia / Saudi Arabia / 2025Digital & Tech · Social
Saudia: Pinterest Travel Inspiration.
Saudia used visual Pinterest advertising to reach Saudi travellers as they researched and planned trips.
- Brand
- Saudia
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Build awareness and consideration for Saudia's travel experiences among people seeking destination inspiration.
The idea
The airline paired travel-focused video and static creative with Pinterest's visual discovery environment to reach users at the planning stage.
Results
- DMS reported a cost per thousand impressions 30% below benchmark, a cost per click 25% below benchmark and a click-through rate 75% above benchmark.
- The source attributes these comparisons to Pinterest internal data for Saudi Arabia in Q4 2025.
Case study source: DMS / Pinterest Source ↗
Credits
- Brand
- Saudia
- Regional platform partner
- DMS
- Platform
- VP Marketing
- Essam Akhonbay, Saudia
