Red Sea Global / Saudi Arabia / United Arab Emirates / 2024Digital & Tech · Social
Red Sea Global: Pinterest Travel Inspiration.
Red Sea Global used Pinterest's visual discovery platform to inspire premium travel consideration in Saudi Arabia and the UAE.
- Brand
- Red Sea Global
- Market
- Saudi Arabia / United Arab Emirates
- Region
- GCC
- Year
- 2024
The challenge
Reach potential travellers while they were planning holidays and encourage interest in Red Sea Global's luxury destinations.
The idea
The campaign paired destination photography in Pinterest image ads with targeting aimed at travel planners and premium travel audiences.
Results
- DMS reported a 74% higher engagement rate and a 67% lower cost per outbound click against the KSA travel benchmark.
- The source attributes the comparison to Red Sea Global internal data from December 2024 and January 2025.
Case study source: DMS / Pinterest Source ↗
Credits
- Brand
- Red Sea Global
- Regional platform partner
- DMS
- Platform
- Paid media and campaigns
- Sultan Alabdullatif, Red Sea Global
- Paid media and campaigns
- Elias Saroufim, Red Sea Global
