Red Sea Global / Saudi Arabia / United Arab Emirates / 2024الرقمي والتقنية · التواصل الاجتماعي
Red Sea Global: Pinterest Travel Inspiration.
Red Sea Global used Pinterest's visual discovery platform to inspire premium travel consideration in Saudi Arabia and the UAE.
- العلامة التجارية
- Red Sea Global
- السوق
- Saudi Arabia / United Arab Emirates
- المنطقة
- الخليج
- السنة
- 2024
التحدي
Reach potential travellers while they were planning holidays and encourage interest in Red Sea Global's luxury destinations.
الفكرة
The campaign paired destination photography in Pinterest image ads with targeting aimed at travel planners and premium travel audiences.
النتائج
- DMS reported a 74% higher engagement rate and a 67% lower cost per outbound click against the KSA travel benchmark.
- The source attributes the comparison to Red Sea Global internal data from December 2024 and January 2025.
مصدر دراسة الحالة: DMS / Pinterest المصدر ↖
فريق العمل
- العلامة التجارية
- Red Sea Global
- Regional platform partner
- DMS
- المنصة
- Paid media and campaigns
- Sultan Alabdullatif, Red Sea Global
- Paid media and campaigns
- Elias Saroufim, Red Sea Global
