adidas / Saudi Arabia / United Arab Emirates / 2020الرقمي والتقنية · التواصل الاجتماعي · الفعاليات والرعاية
Unite in Play: Kooora FIFA Tournament.
adidas and Kooora replaced live football with a regional FIFA gaming tournament during the 2020 lockdown.
- العلامة التجارية
- adidas
- السوق
- Saudi Arabia / United Arab Emirates
- المنطقة
- الخليج
- السنة
- 2020
التحدي
Keep Arab football fans engaged when live sport was disrupted by pandemic lockdowns.
الفكرة
Four professional FIFA players and four gaming influencers competed in a knockout tournament streamed by Kooora, with football influencer Amr Nassouhy commentating and a Real Madrid match experience offered as the prize.
النتائج
- DMS reported 3.4 million tournament views and 1.8 million users reached in Saudi Arabia and the UAE.
مصدر دراسة الحالة: DMS / Kooora المصدر ↖
فريق العمل
- العلامة التجارية
- adidas
- الوكالة الإعلامية
- MediaCom MENA
- Tournament producer
- EGA Middle East
- Publisher
- Kooora
- Media partner
- DMS
- Commentator
- Amr Nassouhy
