Kinder Bueno / Saudi Arabia / United Arab Emirates / 2021الرقمي والتقنية · التواصل الاجتماعي · الفعاليات والرعاية
Euro 2020 Fantasy League.
Kinder Bueno and Kooora brought the surprise of the delayed Euro 2020 tournament to a fantasy football league for fans in Saudi Arabia and the UAE.
- العلامة التجارية
- Kinder Bueno
- السوق
- Saudi Arabia / United Arab Emirates
- المنطقة
- الخليج
- السنة
- 2021
التحدي
Connect the brand's 'Taste of Surprise' positioning with Arab football fans during a major international tournament.
الفكرة
Fans predicted results, competed with friends and played for prizes in a branded fantasy league. TBWA developed the creative look while Kooora's editors built local content around the competition.
النتائج
- Campaign Middle East reported a reach of more than 1.4 million users on Kooora's website.
مصدر دراسة الحالة: DMS / Kooora المصدر ↖
فريق العمل
- العلامة التجارية
- Kinder Bueno
- الوكالة الإبداعية
- TBWA
- Publisher and content partner
- Kooora
- Media partner
- DMS
