Saudia / السعودية / 2025الرقمي والتقنية · التواصل الاجتماعي
Saudia: Pinterest Travel Inspiration.
Saudia used visual Pinterest advertising to reach Saudi travellers as they researched and planned trips.
- العلامة التجارية
- Saudia
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2025
التحدي
Build awareness and consideration for Saudia's travel experiences among people seeking destination inspiration.
الفكرة
The airline paired travel-focused video and static creative with Pinterest's visual discovery environment to reach users at the planning stage.
النتائج
- DMS reported a cost per thousand impressions 30% below benchmark, a cost per click 25% below benchmark and a click-through rate 75% above benchmark.
- The source attributes these comparisons to Pinterest internal data for Saudi Arabia in Q4 2025.
مصدر دراسة الحالة: DMS / Pinterest المصدر ↖
فريق العمل
- العلامة التجارية
- Saudia
- Regional platform partner
- DMS
- المنصة
- VP Marketing
- Essam Akhonbay, Saudia
