IKEA / UAE / 2025Digital & Tech · Retail & Shopper
Phone Sleep Collection.
Miniature NFC-enabled beds for smartphones tracked via the IKEA app how long phones were 'put to bed'; seven nights of seven hours earned an AED 100 voucher.
- Brand
- IKEA
- Agency
- Memac Ogilvy
- Market
- UAE
- Region
- GCC
- Year
- 2025
Case study source: Memac Ogilvy Source ↗
